Experience

I own design for the Chauffeur Domain, the supply side of Blacklane’s marketplace. It covers the Chauffeur app and communications across four product teams.

• Defined the multi-year chauffeur experience vision, combining stakeholder workshops, validating research, and the CTO’s and COO’s strategy papers into one narrative that aligned the domain.
• Led the 12-month rebuild of the Chauffeur app, the tool every ride runs through, including a beta program before rollout.
• Redesigned ride execution around what chauffeurs need at each moment, raising on-time arrivals 11%.
• Led design for AI Vehicle Reviews, raising quality scores 10% with chauffeur NPS held flat.

Sole designer for Klarna One-Time Card. I shipped the full experience across web checkout, the browser extension and in-app payments in six months.

I owned Customer Reviews and Q&A on the product detail page, seen by hundreds of millions of shoppers.

• Designed and validated AI review summarization, now standard on Amazon product pages.
• Redesigned in-page review search.

Led design for new on-demand and complementary products. Redesigned the B2C and B2B web booking platforms, increasing conversion 4%.

Shipped changes that raised chauffeur offer acceptance 6% and offer views per session 25%. Redesigned the chauffeur partner web portal, increasing accepted offers 11%.

Designed for Visa, Coca-Cola and Turkish Airlines. Redesigned Pegasus Airlines’ mobile and web platforms, increasing conversion 1.5% and frequent-flier bookings 15%. Led product design for the analytics platform Dataroid, which serves 100+ million users.